Frenemies: The Battle of Rival Brand Fans on…

Shimone cringed as she looked through the negative comments and snide remarks of Nike fans on Adidas's Facebook page: "Congrats on finally getting the running shoe we had two years ago!" Ugh. Despite all the…

A Guide to Using Video in Your Sales…

Marketers have been facing a drastic decrease in email open and response rates over the past decade, according to MailerMailer and SilverPop. In today's information glut, as consumers become better at filtering marketing messages, email…

Four Answers to Your Business Questions About Voice…

Voice search is the next big frontier in consumer behavior, business visibility, and technological evolution. Voice-based technology, based on the simple premise of asking questions out loud, is poised to create a major disruption in…

Lead Management for ABM Is Not What You…

You've worked hard to put your lead management process in place. You have defined your waterfall and you have a well-running execution model for how to treat leads as they stream through the system. Lead…

Mirror, mirror

When you see someone walking down the street with new sunglasses on, do you stare at them? Really stare at them, from every angle? If you're fortunate enough to have a selfie with President Obama,…

Why Customers Leave–and How You Can Keep Them…

How to keep customers: low prices, high quality, great service. It's simple, right? Ha. If only. CallMiner, a company that analyzes voice calls to improve agent performance, created an infographic that explores the top reasons…