/Columbia Records ups Jay Schumer to Senior Vice President of Marketing

Columbia Records ups Jay Schumer to Senior Vice President of Marketing

Sony-owned Columbia Records has appointed Jay Schumer as Senior Vice President of Marketing.

Schumer will head up Columbia’s East Coast Marketing operations from New York and reports to Jenifer Mallory, General Manager for Columbia Records.

Most recently, Schumer was Vice President of Marketing for Columbia.

In 2013, Schumer was appointed Vice President of Marketing and has since spearheaded campaigns for artists including Tyler, The Creator, Russ, HAIM, LCD Soundsystem, N*E*R*D, Lil Peep, The Internet, Bring Me The Horizon, Foster The People, and others

During his tenure at Sony/Columbia, Schumer has held a variety of positions within the Sales and Marketing departments.

He started as an assistant on the Columbia Sales team and quickly moved up within the department, specializing in breaking new and developing artists on the roster.

“I’m certain Jay will thrive in his new role continuing to drive strategy and lead the wider team to develop cutting edge campaigns for our artists.”

Jenifer Mallory, Columbia Records

“Jay is an incredibly creative marketing executive with a very intuitive understanding of the business,” stated Jenifer Mallory, General Manager for Columbia Records.

“His deep knowledge and passion for music as well as his years of experience make him a powerful marketing force at Columbia.

“I’m certain he will thrive in his new role continuing to drive strategy and lead the wider team to develop cutting edge campaigns for our artists.”

“I look forward to building breakthrough marketing initiatives that directly impact music fans and continue to achieve new heights for our artists.”

Jay Schumer

Schumer added: “I’m very grateful to Jenifer Mallory and Ron Perry for this opportunity.

“I’ve been able to grow from the ground up at Columbia while working with an incredible array of artists alongside the most inspiring team in the business.

“I look forward to building breakthrough marketing initiatives that directly impact music fans and continue to achieve new heights for our artists.”Music Business Worldwide